The entrant Fox Business Network is taking its battle against the entrenched business channel CNBC to CNBC itself. In a kind of Trojan cavalry maneuver, the News Corp-owned channel is buying time on "station breaks" -- the sentence that CNBC allots to cable providers to sell to local advertisers -- to hammer CNBC for dropping commercial enterprise news reports between 5 00 p.m. and 8 00 p.m. during the Olympics in order to cover second-tier events at the Olympics. During commercials airing in major U.S. markets on Comcast and Time Warner Cable-owned systems, FBN anchor Liz Claman is seen saying, "When it comes to commercial enterprise, this city doesn't play games, and neither do you. In just a couple of minutes, CNBC is sledding to degenerate their business news scheduling. ... Switch to the Fox Business Network. ... Real patronage news and no games!"
12/08/2008
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